Health is wealth is a common concept. Ralph Waldo Emerson, the American Philosopher wrote "The first wealth is health" in 1860. At its core it means that your physical and mental well-being is more important than wealth in the realm of life satisfaction. And a healthy diet is essential for physical and mental wellness. Is it any wonder then that a majority of the millennials, today, prefer wholesome food. This trend was visible even before the pandemic, but Covid-19 has had a drastic lifelong impact on the eating patterns, leading the F&B industry to implement some changes in their cuisine.
Mehul Sharma, Founder & CEO, Signum Hotels & Resorts, discloses, "In response to the growing demand for healthier food options post-pandemic, the F&B industry has undergone a noticeable shift towards promoting nutritious choices. Many restaurants and food outlets have revamped their menus to include more salads, grilled proteins, and whole grains while reducing the emphasis on fried and processed foods.
Moreover, there has been a concerted effort to source ingredients locally, not only to support nearby farmers and reduce carbon footprints but also to ensure fresher, higher-quality produce reaches the consumer. This emphasis on local sourcing not only aligns with the healthy eating trend but also resonates with consumers' desires for sustainability and community support.
Alongside menu changes, the industry has embraced transparency in ingredient sourcing and nutritional information. Consumers are increasingly interested in knowing exactly what goes into their food and how it is prepared, prompting restaurants to provide detailed information about the origin of ingredients, nutritional content, and potential allergens. This transparency builds trust with customers and empowers them to make informed decisions about their dietary choices.
This story is from the April May 2024 edition of Food & Beverage Business Review.
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This story is from the April May 2024 edition of Food & Beverage Business Review.
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