In the world of hospitality, where every detail contributes to the overall guest experience, the significance of scents is often underestimated. The art of utilizing ambient fragrances in hotels has evolved into a sensory journey that engages guests on a deeper level, enhancing their stay and leaving a lasting impression. Let's delve into the captivating world of ambient scents, explore new trends in the hotel industry, and understand the significant role of a Scent Branding Consultant in this olfactory endeavour.
Importance of Scents in Hotels
The sense of smell is deeply connected to memory and emotions. Hotels recognize the power of this connection and have harnessed the potential of ambient scents to craft an immersive environment. These fragrances have the ability to create a comforting, inviting atmosphere that envelops guests as soon as they step into the lobby.
Sensory Setup
Hoteliers have become orchestrators of scent, using it to complement the visual appeal of their spaces. The sensory setup involves a meticulous selection of scents that align with the hotel's brand and theme. The goal is to engage guests on multiple levels, evoking emotions and memories that elevate their stay.
Crafting the Signature
This story is from the September-October 2023 edition of Hotel Business Review.
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This story is from the September-October 2023 edition of Hotel Business Review.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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