Most travellers across generations indicated that the top reason they plan to travel in 2024 would be to rest and recharge. The Hilton's 2024 Trends Report has identified sleep tourism as becoming increasingly popular and the HTF Market Intelligence estimates the sleep tourism market to balloon to $409 billion by 2028. Hospitality experts weigh in.
SLEEP MATTERS
Sleep and wellness are innately linked, making sleep a key focus within the broader slow travel and wellness movement. "In response, Hilton has introduced a range of innovative services across our Asia Pacific properties. These include sound baths in Singapore, sleep yoga in the Maldives, and sleep concerts in China. Our commitment to guest care is evident in our belief that it truly matters where you stay-and where you rest. Within South Asia, we are focused on providing tranquil and rejuvenating sleep experiences across our properties. Our sleep-centric offerings are available at several Indian estates, including Conrad in Bengaluru and Pune, Hilton Goa Resort, and Hilton Bengaluru Embassy Manyata Business Park, ensuring a consistently high-quality sleep experience for our guests," says Zubin Saxena, Senior Vice President and Regional Head, Hilton, South Asia.
SERENE SPACES
This story is from the October 2024 edition of Hotelier India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October 2024 edition of Hotelier India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Why Western Couples Are Choosing India For Their Big Day?
Decoding the reason, and how to cater to them...
A Match Made in India
Director General of Tourism Mugdha Sinha's grand vision for wedding tourism...
Tee Off in Style
Hoteliers are giving golfing facilities a boost even as they offer putting greens that make the sport popular.
Bespoke Getaways: What Makes Them Desirable?
Boutique hotels are increasingly becoming the first choice among discerning guests as they provide meaningful breaks.
Blending Tradition with Innovation
The balance of honouring tradition while adding a dash of modern flair is what keeps the culinary scene fresh and exciting...
DON'T THINK, OUTSIDE THE BOX
The oft-quoted maxim, \"Think out of the box!\" does little to encourage creativity or innovation and often is their enemy.
Putting the Wow into Weddings
As hotels become the preferred venue choices for weddings, the industry is certainly shaking things up.
Innovation Is Not an Option but a Necessity
Emphasizing the need for the Indian hospitality sector to innovate and disrupt itself in the current transformative period.
Why Marriott built its GCC in India?
Drew Pinto, Executive Vice President and Chief Revenue & Technology Officer of Marriott International, tells Hotelier India all about finding the best talent in India...
FROM POTENTIAL TO POWERHOUSE
In an exclusive and candid interview with Hotelier India, Gajendra Singh Shekhawat, India's Minister of Culture and Tourism, speaks about how tourism and hospitality will power India's economy by 2047.
