Since then, the brand has grown into one of the largest family-oriented retail networks across northern India. Operating under the motto "Daam Kam, Fashion Hardam," V-Bazaar follows a "value retailing" model to serve the needs of India's growing aspiring and middle-class population. With a selection of over 60,000 products, V-Bazaar provides a wide variety of options across men's, women's, and kids' apparel, as well as home furnishings, footwear, accessories, personal care, and packaged food products.
Product Range
As far as pricing is considered, the brand follows certain approaches:
> Calculate cost-plus pricing and then add a fixed percentage for profit.
> Value-based pricing focusing on categories.
This story is from the November 2024 edition of Images Retail.
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This story is from the November 2024 edition of Images Retail.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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