With over a decade of experience in the e-commerce realm, Ulhas K Udayakumar's professional journey began as a project coordinator at Tapmi-Brandscan. In addition to this, Ulhas has worked with companies like Snapdeal, Wildcraft, and Fossil in the areas of e-commerce and marketing. Currently, the e-commerce professional serves as the Business Head of e-commerce at Seiko Watch India Pvt. Ltd., a role he has held since April 2021.
At Seiko Watch India Pvt. Ltd., he leverages his expertise in e-commerce to spearhead strategic initiatives that redefine the brand's online presence and drive sales. He actively champions initiatives aimed at reducing the company's environmental footprint and giving back to the community, aligning Seiko's values with his commitment to corporate citizenship.
With a legacy dating back to 1881, Seiko has been at the forefront of watchmaking innovation, introducing numerous groundbreaking advancements in timekeeping technology. From the development of Japan's first wristwatch in 1913 to the introduction of the world's first quartz watch in 1969, Seiko has consistently pushed the boundaries of what is possible in watchmaking.
In an interaction with Phygital, Udayakumar, E-commerce Head, Seiko India shares how the heritage brand that introduced quart watches to the world is attracting new-age customers while maintaining its legacy. Edited excerpts...
How has the e-commerce journey of Seiko been in India?
Over the past three years, Seiko's e-commerce journey in India has been transformative. Traditionally, Seiko has been a retail-heavy brand, with customers preferring to experience and purchase our products in physical stores, which aligns with our brand's positioning, price point, and category.
This story is from the August 2024 edition of Images Retail.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the August 2024 edition of Images Retail.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Retail Sector Records Strongest Hi Leasing in 5 years: CBRE
Leasing in Bengaluru, Chennai, and Delhi-NCR accounted for 59% share during Jan-June 2024.
Lulu Mall Bengaluru Welcomes 5 New Brands
Lulu Mall, Bengaluru, operated by the multinational developer Lulu Group, has expanded its portfolio by welcoming five new retail brands, the company wrote on social media.
Gujarat gets its First IMAX at Palladium Ahmedabad
Mumbai-based PVR Cinemas opened a new theatre at Palladium Ahmedabad, a social media post by a company official.
Budget 2024-2025: What's in it for Retail?
An overview of all the retail ecosystem-related measures in the Budget 2024-2025 revealed by Finance Minister Nirmala Sitharaman in her 7th budget speech.
Identity As a Service (IDAAS) Simplified
An explainer on Identity and Access Management-As-A-Service (IDaaS) in the context of retail.
6 Ways in Which D2C Brands are Redefining Physical Stores
From quirky fixtures to restageable elements, D2C brands do it differently when they open brick-and-mortar stores
What Innovation Means for Different Leaders
A look at how representatives of different retail categories define innovation and how they approach and implement it in their businesses.
Elevating Experience Through Omnichannel Retail Strategies
Here's how retailers are blending online and offline to offer seamless and personalised customer experience.
How to Improve Customer Engagement with Generative AI
Ways in which retail businesses can embrace generative AI to create hyper-personalised, seamless conversations to secure a lasting competitive edge in the marketplace.
'Customers Do Not See Shoppers Stop.com as Just Another e-commerce Site'
Sreekanth Chetlur, Chief e-commerce Officer, Shoppers Stop speaks about the three-decadeold physical-first department store chain's e-commerce journey, goals and strategies