A ONE-UP FOR FMCG

FMCG sales that is contributed by e-commerce is anticipated to rise to 11 percent by the year 2030. Customers buying habits have evolved as a direct result of the widespread adoption of digital technology and the internet.

E-commerce has experienced an exponential expansion in recent years, presenting growth prospects to both large and small players in the FMCG business. This growth has been facilitated by shifts in consumer behavior, growing urbanization, rising disposable incomes, and increased internet access.

According to projections made, the proportion of total FMCG sales that is contributed by e-commerce is anticipated to rise to 11 percent by the year 2030. Competition in the fast-moving consumer goods (FMCG) industry is expected to increase, and successful retail tactics, whether offline or online, will be essential to survival in this environment.

The Explosive Development of Online Business in Recent Years 

The way that business is conducted in India is undergoing a steady shift as a result of the rise of e-commerce. After reaching $38.5 billion in 2017, analysts anticipate that the Indian e-commerce business will reach $200 billion by 2026. It is projected that by 2034, the e-commerce market in India would overtake the market in the United States to become the second largest in the world. This growth will occur at a rate of 5 percent year over year. The tier-II and tier-III cities of the country now make up over half of all customers and contribute three out of every five orders to the main e-retail platforms. As a result, the e-commerce trend is acquiring an incredible amount of popularity even in these cities. As a result of the end of the COVID-19 pandemic, it is anticipated that the numbers will become even more spectacular than they now are, with e-commerce reaching a share of over 10 percent within the next few years, up from its current share of 4-5 percent.