In the beauty universe, where trends shimmer and consumer preferences sparkle, the newest stars are the collaborations with celebrities and the infusion of Korean beauty into diverse markets, which have now become transformative strategies. While both may seem different at first, at a closer look, both celebrity brands and Korean brands have one thing in common – they both stand for holistic living.
THE CELEBRITY IMPACT
The foray of Indian celebrities into the beauty business underscores the transformative power of personal brands and the influence these stars wield over consumer choices. Bollywood celebrities bring not just their fame but also their unique perspectives and preferences to their beauty brands, creating a diverse and dynamic market. The allure of these celebrity-backed beauty brands lies in the promise of authenticity and the opportunity for consumers to connect with the stars on a more personal level. From Deepika Padukone’s 820E to Katrina Kaif ’s Kay
Beauty, each brand reflects the individuality of its celebrity founder, resonating with fans and beauty enthusiasts alike. The B-town’s beauty boom is not just about makeup and skincare; it’s a celebration of individuality, empowerment, and the ever-expanding definition of beauty in the modern era.
This story is from the January 2024 - February 2024 edition of Retailer.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the January 2024 - February 2024 edition of Retailer.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
The Rise Of Value Retail
From High-end To High Demand, How The Affordable Fashion Wave Is Sweeping India And Creating Retail History.
How Circular Economy is Transforming Fashion's Fabric
As the fashion industry grapples with environmental challenges, the circular economy emerges as a transformative force. By redefining product life cycles and prioritizing sustainability, fashion brands are reshaping their practices to reduce waste and promote longevity.
INDIA'S DIGITAL DECADE
Around 62 percent of purchase decisions are now influenced by online discovery.
VALUE FASHION
With a significant presence in Tier II and III towns, V2, headlined by Akash Agarwal, has successfully positioned itself as a value-fashion destination.
EPICUREAN LEGEND ATUL KOCHHAR
From a small town in India to the heights of culinary fame, the Master Chef’s story is one of passion, innovation, and unwavering dedication.
How Delivery-First Model is Taking Shape in India
The sector is experiencing rapid growth, driven by a surge in working professionals, increasing smartphone penetration, and the rise of nuclear families.
How Brand-Designer Collabs are Revolutionizing Fashion & Lifestyle
For many brands, the motivation to collaborate with designers stems from a desire to offer something distinct and fresh to their customers.
NEW AGE INDIAN BRANDS DISRUPTING THE S6.8 BILLION LUGGAGE MARKET
As travel bounces back with renewed vigor, these brands are ensuring that travelers do so in style, with smart and sustainable luggage that meets the demands of the modern explorer.
The Friendly Neighborhood Malls Resurgence
The success of neighborhood malls hinges on understanding and catering to the local demographic.
THE EVOLUTION OF OUTLET MALLS IN INDIA
Outlets malls are not just about bargains; they represent a shift towards a more organized, experience-driven retail format, offering everything from premium brands to family-friendly amenities.
