In the beauty universe, where trends shimmer and consumer preferences sparkle, the newest stars are the collaborations with celebrities and the infusion of Korean beauty into diverse markets, which have now become transformative strategies. While both may seem different at first, at a closer look, both celebrity brands and Korean brands have one thing in common – they both stand for holistic living.
THE CELEBRITY IMPACT
The foray of Indian celebrities into the beauty business underscores the transformative power of personal brands and the influence these stars wield over consumer choices. Bollywood celebrities bring not just their fame but also their unique perspectives and preferences to their beauty brands, creating a diverse and dynamic market. The allure of these celebrity-backed beauty brands lies in the promise of authenticity and the opportunity for consumers to connect with the stars on a more personal level. From Deepika Padukone’s 820E to Katrina Kaif ’s Kay
Beauty, each brand reflects the individuality of its celebrity founder, resonating with fans and beauty enthusiasts alike. The B-town’s beauty boom is not just about makeup and skincare; it’s a celebration of individuality, empowerment, and the ever-expanding definition of beauty in the modern era.
This story is from the January 2024 - February 2024 edition of Retailer.
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This story is from the January 2024 - February 2024 edition of Retailer.
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