The overall monthly shopper base (MTUS) has surged, constituting 31% of the Active User Base (ATUS).
Over CY20-30, Tier 2+ cities will contribute 88% of new online shoppers.
India has approx 800 million internet subscribers.
The Indian e-commerce sector is ranked ninth in cross-border growth in the world.
As of Jan 2024, BHIM UPI recorded 12+ Bn digital payment transactions with a value of Rs 18.41 Tn.
India’s online shopper base to be the second largest globally by 2030, with nearly 500-600 Mn shoppers.
VAHDAM INDIA
GLOBAL WELLNESS REVOLUTION
It is the only Indian brand available in over 6500 stores across US, 550+ UK, 200+ Canada and 30+ stores in UAE.
VAHDAM India, home-grown wellness brand, offers the finest Indian teas and spices under a sustainable-ethical brand, eliminating middlemen. Started in 2015 by then-23-year-old Bala Sarda, it is a vertically integrated brand that is disrupting the 200-year-old global supply chain, sourcing directly from 150 farms across India with its manufacturing in 100,000 sq. ft. BRC Certified state-of-the-art facility in the National Capital Region of India. VAHDAM has been shipped to over 4 million consumers across 130 countries with USA, Canada and Europe as its key markets. It has delivered a CAGR of 151 percent since inception and is the largest home grown tea and wellness brand in revenue.
“Our trademark is registered in 80+ countries globally. We are the only Indian brand available in over 6500 stores across US, 550+ UK, 200+ Canada and 30+ stores in UAE. Our products are present in 100+ online marketplace globally,” said Bala Sarda, Founder & CEO, VAHDAM India.
WAY AHEAD
This story is from the May-July 2024 edition of Retailer.
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This story is from the May-July 2024 edition of Retailer.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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