As the world grapples with the pressing need for sustainable practices, leading brands across various industries are taking significant steps towards sustainability. These efforts are not just about corporate social responsibility but are integral to their business models, impacting everything from product sourcing to consumer engagement. Here, we delve into the sustainability journeys of The Body Shop, Bisleri, and IKEA, featuring insights from Harmeet Singh, VP, Product, Marketing & Digital, The Body Shop South Asia; K. Ganesh, Director - Sustainability & Corporate Affairs, Bisleri; and Nikita Vaz, Country Sustainability Manager, IKEA India.
Integrating Sustainability
Sustainability is at the core of The Body Shop’s ethos, a commitment that dates back to the brand’s inception in 1976. Harmeet Singh emphasizes that the brand’s foundation is built on ethical and sustainable practices. The Body Shop’s approach to sustainability involves working closely with Community Fair Trade (CFT) partners to ensure that ingredients are sourced sustainably and ethically.
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Esta historia es de la edición May-July 2024 de Retailer.
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