The Bold & Beautiful

Fearlessly charting self-driven paths, these young women hail from prominent families of India, but are determined to carve out a name for themselves. HELLO! brings you three enterprising, modern and ambitious go-getters focused on standing out in the eminent crowd their own way

- NOOR ANAND CHAWLA

ANANYA KAPUR

HELLO! gets up close and personal with this beauty with brains who always wanted to start her own business — and did so with aplomb at just 24!

Ananya Kapur looks every inch the boss lady she is. Her winning smile and imperceptible twinkling eyes declare a confidence that belies her youth. Ananya is after all, merely 24 years old, a young entrepreneur who unhesitatingly chose to follow her passion.

When the pandemic forced an entire generation of post-graduate students to study from home, Ananya decided to make the most of her time. Drawing on her innate fondness for makeup and skincare, as well as the skills she picked up as a chemistry and business double major at Carnegie Mellon University in the US, she began playing with skincare ingredients in the kitchen of her Delhi home.

“I made moisturisers, face masks, and even a serum!” says the bright young girl, who hails from a business family — her father runs a chain of car dealerships, while her mother helms the real estate wing of the business.

Her youthful experiments came to fruition two years later in the form of Type Beauty, a semi-customised makeup brand that formulates products for individual skin types.

THE ZEAL TO MAKE A DIFFERENCE

Having been a makeup enthusiast all her life, she loved trying new products but was always disappointed with the results, which she learnt was due to the harmful ingredients in them.

“I always knew I wanted to do something of my own, and the Covid-19 pandemic gave me the chance,” she recalls.