Spearheading the charge to win over the hearts and minds of a new generation, the Princess of Wales has become a powerful force in the royal family, with some commentators calling her “the saviour of the monarchy”.
Poised and confident, Kate has come a long way from the university girlfriend of young Prince William, photographed falling over in her neon shorts at a roller disco. At 41, she now has the world’s eyes upon her. Whether she’s in a ballgown surprising Eurovision viewers with a piano performance or chatting to young charity workers in jeans and trainers, Kate seems to set the perfect tone every time.
But this is very much a team effort. Behind the scenes, a new breed of palace PR experts are blazing a trail in their efforts to bring a fresh strategy to communications and bolster the popularity of “Brand Wales”. From social media to styling, a lot of work goes into making something look so effortless.
Officially, the palace make no bones about the fact that they’ve taken a closer look at how they present the modern face of their employers, with a spokesperson for the Prince and Princess revealing to OK!, “In telling our stories, we have to ensure we are reaching audiences of all ages. And there is a big audience that is not potentially consuming their news in the traditional ways, so we have to go to them. It’s really important to the Prince and Princess of Wales that we are engaging those younger audiences in the work that we do.”
Denne historien er fra May 29, 2023-utgaven av OK! UK.
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Denne historien er fra May 29, 2023-utgaven av OK! UK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
A CITY OF TWO HALVES
There's a holiday for every budget to be found in Dubai, as OK!'s Faith Richardson discovered
'Christmas is a double whammy'
Chef James Martin on the pressures of dividing his time between his restaurants and his family over the festivities
LEARN HOW TO PLEASE YOURSELF
The festive season can be an incredibly stressful time, particularly for people-pleasers who struggle to put their own needs first
'There's a bit of faking it until you make it'
Actor Paul Mescal on entering the Gladiator II arena, building a blockbuster body for his role as fighter Lucius Verus, and heading up an A-list cast of Hollywood's finest stars
THE A-LIST HAIL HOLLYWOOD'S BIG HITTERS
A line-up of the film world's best-known faces attended this year's Governors Awards to celebrate lifetime achievements
'I think we arrived right on time'
The stars of the long-awaited film Wicked, Ariana Grande and Cynthia Erivo, tell us why its themes are so relevant right now and why the musical is so dear to their hearts
'No one knows who I am'
Having first found fame on social media, GK Barry has become the breakout star of this year's I'm A Celebrity
'I still pinch myself about how we met'
Now legally married, MAFS Uk’s Adam and Tayah Aveling are looking forward to Christmas with their daughter and welcoming baby number two in 2025
THE ROYAL WEEK
It was a sad week for Queen Camilla, but a good week for the royal family’s charities with visits to hospitals and homeless centres
WILLIAM AND KATE'S MAGICAL CHRISTMAS
After a challenging year for the royal family, the Prince and Princess of Wales plan to give their children an unforgettable time filled with fun and festivities
