10 QUESTIONS WITH ...SIMI AND HAZE KHADRA

AS MUSIC FESTIVAL SEASON GETS into FULL SWING, the PALESTINIAN ENTREPRENEURS and DJS BEHIND the BEJEWELLED EYE STICKERS SPOTTED ON BLACKPINK SHARE the STORY BEHIND their COOL-GIRL BEAUTY BRAND

- AMANDA LEO

WE CREATED THE BRAND BECAUSE… we needed innovative textures and formulations that we didn’t see in the market, like our Matte Lip Balm — which is a play on contrasts because of its hydrating properties, but with a blurred finish.

AS TWINS… we were born business partners, so the synergy comes very naturally. Whenever one of us disagrees about one thing, we will listen to each other’s takes and agree to go one way or another.

WHEN WE THINK ABOUT OUR USERS… we think about how they go about their day, like whether they have time to go home for a makeup change, or what they want their counter to look like and how magnetic stacking helps with that, and vice versa.

OUR ETHOS OF BEING MINIMAL OPTIMAL… means we’re not compromising the aesthetic for the function.

BEAUTY IS… for everyone. We want people to feel like they can make mistakes, and use our products easily, no matter their experience level or familiarity with the beauty space.