Interviewing Atiqa Dar feels less like work and more like catching up with an old friend-albeit one who has become a defining voice for her generation. At just 26, Atiqa embodies the ethos of Gen Z: Ambitious yet grounded, opinionated yet thoughtful, and always ready to challenge conventions with her trademark humour and candour. Over coffee, she reflects on her unexpected journey to becoming one of Singapore's most recognisable digital creators. "I never set out to be an influencer," she says with a laugh. "My first video was me reacting to bizarre DMs during the Circuit Breaker. It was silly. I didn't think it'd turn into this."
"This" being a burgeoning career that has taken her to New York Fashion Week and collaborations with major global brands such as Levi's-which took her on her first press trip to San Francisco in 2023 to celebrate the brand's 150th anniversary. "Levi's was one of the first brands to truly believe in me, and that trip was unforgettable," she says. Fittingly, for this shoot, she is styled in Levi's-a full-circle moment that underscores her growing influence and relationship with the brand.
STAYING AUTHENTIC
This story is from the January 2025 edition of ELLE Singapore.
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This story is from the January 2025 edition of ELLE Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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