GRAZIA: 25 years in the making; what does Payal Singhal as a label stand for?
PAYAL SINGHAL: The Payal Singhal label is a contemporary India modern label, and that has been our ethos for 25 years. And while we are a luxury brand, we are also very congenial and honest, which is what draws our PS Girls to the brand. Our varied product lines across bridal wear, pret, resort, accessories, jewellery, home and beyond are testimony to that. In the last 25 years, we have evolved into a lifestyle brand, creating the PS world of our own.
G: How do you ensure that you keep adapting your designs for the younger demographic?
PS: In all honesty, it's not something we have ever strategised to do. It has happened very organically. Tina Tahiliani of Ensemble complimented us on our 20th anniversary five years ago when she said, "The Payal Singhal label has been making clothes for 20-year-olds for 20 years." I think that really captures the spirit of our collections - they are young, playful and fun. Timeless, no doubt, but also very now. I am very clued into what's happening globally, and we try to capture the zeitgeist with our clothes, which is why it perhaps appeals to a younger audience. But that said, our patrons range from the ages of 2 to 90, so I can also proudly say we are age-agnostic and for anyone who resonates with our aesthetic.
G: What have been some of the standout moments in the course of your career?
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Denne historien er fra January 2024-utgaven av Grazia India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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MAGNUM OPUS
An ode to the integrity of design and heritage craftsmanship, Sabyasachi Mukherjee's quest to building a global brand comes a full circle with his monumental 25th Anniversary presentation
The Art Affair
India Art Fair returned to Delhi for its 16th edition, bringing fresh perspectives to the artistic landscape of the country
AN ARTISTIC COLLABORATION LIKE NO OTHER
The Pierre Argillet Collection brings Dali's iconic works and his fascination with Eastern mysticism to the forefront, showcasing an extraordinary artistic evolution
WHAT IN THE Dupe?
The younger generation is embracing 'copycat' brands like never before. What does this mean for the luxury space and the beauty industry at large?
THROUGH HER EYES
There has been a noticeable power shift in cinema. With more and more women taking a seat at the head of the table, it's a change we're rooting for
BEAUTY REPORTER
VERY DEMURE, VERY MINDFUL
SOMEONE ONLY YOU KNOW
Holiday flings make for the most ample romcom bait. But what is it about a change of scenery that seems to stir up matters of the heart? Catching feelings abroad can be as easy as catching flights, but there's more behind the intoxicating love we fall for with sun-soaked abandon than fate. So, what are we really tripping on?
IT'S ALL IN THE DETAILS
Grand Hyatt Mumbai's new space transforms ordinary occasions into extraordinary experiences, one event at a time
SLOW COACH
There is a timeless allure to slowing down, to savouring the journey rather than rushing to the destination. With more travellers yearning for the unhurriedness and opulence of a bygone era, behold the renaissance of glamorous train journeys. Ahead, the most luxurious trips gaining steam
The POWER of Love
It's magnificent - this thing called love. But what makes it truly larger-than-life, we believe, are the people who feel it deeply and express it freely
