Pre-loved is more than just a buzzword; Revivify seeks to change that narrative. We speak founder Aashni Shah about the platform.
GRAZIA: Tell us a little more about how the idea came about?
AASHNI SHAH: I spent over nine months going back and forth with planning and refining the brand. After extensive market research, I started my brand with the vision and mission for Revivify to make South Asian luxury fashion sustainable and build a fashion-conscious consumerism mindset by selling your pre-loved wear and purchasing preloved outfits.
There is a sense of exclusivity in owning creations discontinued in production by the designers. A vintage piece could also elicit the memory of how a style statement came into the radar. An outfit you liked was customized, rare, and exclusive that you couldn’t get your hands on, but if it’s available in the pre-loved space, there is a market to cater to that audience.
This story is from the November 2022 edition of Grazia India.
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This story is from the November 2022 edition of Grazia India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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