How manufacturers conquer the creative rut

Making jewellery is a creative process, and sometimes, jewellery designers can face a creative block. To overcome this, most designers have some tricks up their sleeve, such as taking a break, looking at everyday objects, slowing down the pace, and more, finds out Priyanka Talreja Garegrat

- Priyanka Talreja Garegrat

Every artist encounters a creative block at some E point in their journey. While some feel moving ahead with greater force is the only way to get past it, others take the block as a sign to unwind and tune out.

Niraj Menda, Director, Studio Rêves, Mumbai, says, "Creativity is an ongoing process and you have to get in the groove and keep innovating. That's the only way to do it."

Ankita Kothari, Director, Anan Jewels, Mumbai, prefers taking a break. "Taking some time off from work and engaging in other activities, such as reading, travelling, or spending time with family and friends, helps me clear my mind and rejuvenate my creative juices," she explains.

Abhishek Sand, Co-founder and Director, Savio Jewellery, Jaipur, believes that travelling and meticulous planning are crucial for preventing a creative block. "We travel a lot and when we are exploring, we try to find some new inspiration and bring it back for our designers. We then give them an explanation of our new idea and tell them what exactly we want. We are also always planning beforehand. Whatever is being marketed today was conceptualised six months before, so three months go in manufacturing, and the next three months in the campaigns and marketing, where we tell the backstory to the customers"