Fashion houses often weave captivating narratives around their runway collections, but for Spring/Summer 2024, Prada opted for a different route. This round, co-creative directors Miuccia Prada and Raf Simons amped up the style ante and continued to evolve the brand's DNA the best way they knew how-by letting the looks and details speak for themselves.
"We did not want to philosophise, to propose stories about clothing. For this collection, we wanted to focus on the work — the methods and techniques, the value. There is respect for our work as designers, and the act of making clothes. The clothes say everything," states Miuccia Prada in the show notes.
This story is from the March 2024 edition of L'OFFICIEL Malaysia.
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This story is from the March 2024 edition of L'OFFICIEL Malaysia.
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