Back in October, the bustling streets of Seongsu were buzzing with excitement in anticipation of the arrival of Swarovski’s Masters of Light: From Vienna to Seoul exhibition, showcasing the heritage and craftsmanship of the brand over the years. A celebration as dazzling as the city itself, Swarovski made a grand entrance into the heart of Korean culture at the chic XYZ Seoul, melding the Austrian heritage of glass artistry with the pulsating vibrancy of contemporary K-pop.
As guests arrived, the glamour was palpable. The guest list read like a who’s who of the entertainment industry, featuring stars illuminating stages not just in Seoul but around the globe. Among those in attendance was Kim Chae-won, the local ambassador for Swarovski and a member of the global K-pop sensation LE SSERAFIM, whose presence brought an electric energy to the evening. Alongside her were fellow entertainers: rising actor Hwang In-youp, ZEROBASEONE’s Sung Han-bin, The Boyz’s Jaehyun, IVE’s Rei and the beloved Thai star Blue Pongtiwat. Not to mention, Malaysia brought their A-game with Sharifah Rose, Jane Chuck and Han Pin Ma, who made a stellar appearance, each adorned in dazzling Swarovski creations.
This story is from the December 2024 / January 2025 edition of L'OFFICIEL Malaysia.
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This story is from the December 2024 / January 2025 edition of L'OFFICIEL Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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