Having showcased its collaborations during Paris Fashion Week for over five years in a row now, Asics is no stranger to the fashion event, and this year, the brand continues to champion innovation and creativity with its SportStyle pop-up.
Housed in a minimal space that let the footwear take centre stage, the three-day event spotlighted some of its most wellloved models in new-and-improved versions. Enter the GelQuantum 360™ VIII, which features the new FF Blast Plus Eco cushioning; the GT-2160™, which pays homage to the GT-2000™ series in the early 2010s; and the recently unveiled Gel-Nimbus 10.1, which is equal parts futuristic and functional.
The highlight of the night was undoubtedly the four thrilling collaborations that take footwear design to the next level. Cecilia Bahnsen, Kengo Kuma and Up There may be names one's familiar with, seeing how it's not their first team-up with Asics, but trust us when we say that the latest designs are equally — if not more — noteworthy. Doublet is the new kid on the block, releasing its highly anticipated Asics sneakers during its Autumn/Winter 2024 show earlier this year. 'The partnerships are where art, design and functionality beautifully merge, and you don't have to be a sneakerhead to be able to appreciate these kicks.
This story is from the August 2024 edition of L'OFFICIEL Malaysia.
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This story is from the August 2024 edition of L'OFFICIEL Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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