Established in 1929, Chow Tai Fook Jewellery celebrates its 95th anniversary this year, sailing through the changing tides of time with resilience and renown. After nearly a century's evolution, the brand is a widely recognised, reputable and cherished household name that embodies Hong Kong's jewellery legacy.
As Vice-chairman, what do you credit for Chow Tai Fook's enduring success?
Chow Tai Fook's success hinges on customer trust. For 95 years, families have adorned themselves with our jewellery, making it a symbol of connection and tradition. This legacy goes hand-in-hand with exceptional craftsmanship and expertise that is fundamental to our success, courtesy of the Chow Tai Fook Master Studio with over 400 artisans at the forefront of innovative concepts. We were the first to introduce the "Fixed Price" policy for gold jewellery in Hong Kong and Macau. Ultimately, as a leading jewellery brand, we strive to be a trusted lifetime partner for every generation.
How is the brand leveraging its 95th-anniversary milestone for the present and future?
Esta historia es de la edición August 2024 de L'OFFICIEL Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición August 2024 de L'OFFICIEL Singapore.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
ART of Living
It's not too late to catch the A Glimpse of Van Cleef & Arpels' Art de Vivre exhibition at Les Jardins Secrets, a hidden space within the Maison's boutique at The Raffles Hotel Singapore.
Caffè SOCIETY
Prada’s ION store has been re-styled and now houses the first in-boutique Prada Caffè in Southeast Asia
Green Goddess
Has rural ever looked this chic?
High TEA
You're not seeing snakes. Or are you?
Far From HOME
For chefs Chen Kentaro and Akane Eno, leaving home to bring their culinary heritage abroad is a journey of reinvention and resilience
Generation PIAGET
For Piaget, the word “family” does not just symbolise familial bonds, but an extended network of close friends and clientele bound by daring creativity and exceptional elegance
RIGHT HERE, RIGHT NOW
With the soon-to-be-released series, Shine, Thai actor and Piaget's Global Ambassador, Apo Nattawin is ready to radiate with joy once more
Scentsational
Loro Piana's ultra-fine materials such as Vicuña, Cashfur, and precious wool are always the starting point for its wide range of products.
Mastering Mocha Mousse
Warm, rich and soothing, Pantone Colour of the Year 2025, Mocha Mousse, is one trendy yet neutral hue a veritable all-in-one.
RED PARADE
\"Red is a very energetic and beneficial colour. It is the colour of life. I love red and I think it suits almost every complexion. It is good for any time, too,\" the late Monsieur Dior famously said.
