“TO BE HONEST, if you’re not paying a high price for your clothes, someone else is,” says Nishanth Chopra. Clearly, the 30-year-old regenerative farmer, creative director and founder of slow fashion brand Oshadi (pronounced aw-sha-dhi) doesn’t mince his words. When we speak via Zoom, he has just finished giving a talk to 200 people alongside the CEO of Whole Foods, Jason Buechel.
In the last four years, the reach of Chopra’s brainchild Oshadi (a cooperative made up of farmers, weavers and artisans who work with him to create a regenerative supply chain) has grown from five acres to 250 acres, while keeping radical transparency at the core of its business. He had never even stepped on a farm when he began this journey. Words like ‘seed banking’ and ‘fruit bursting’ are not terms you hear from fashion practitioners, but Chopra is most definitely not cut from the same cloth. So why has a textile-first fashion house from India, which has far-reaching international collaborations with brands such as Stella McCartney, Richard Malone and Mara Hoffman on its roster, put regenerative farming at the forefront of its design manifesto? The answer is simple: to save our future we need to look back at the past.
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Denne historien er fra November - December 2023-utgaven av VOGUE India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Anupama Parameswaran knows the cost of being seen, of being a young woman in a world that's always watching. Beyond the beauty, the glamour and her young 28 years, she speaks five languages more than enough words to tell her story. The actor opens up to AKSHAYA PILLAI on the quiet details of a loud life.
ALL POWERED UP
For a long time, South Asians limited themselves to careers in tech and finance in order to make a mark away from Indian soil. Now, they are not only taking over the creative scene but also finding new ways to proudly display the identity they once felt compelled to conceal
THE PROMISED LAND
Generations of rural women have been refused a well-deserved seat at the decision-making table. Now, through upskilling and technological know-how, their daughters are taking their place at its head.
HOT!
A penchant for spice is no longer just a personal preference; it's a badge of honour, the mark of a wild, sexy, untameable spirit. It's why any Indian establishment worth its salt now takes pride in its proprietary condiments-big, bold, blazing ones that could only come from its kitchen.
DOWN TO EARTH
While grand gestures might make for good cinema, Bhumi Pednekar's real life is about making small, deliberate everyday choices for the planet
Ms. Brightside
A loved one's dementia diagnosis can feel like the person you know is lost forever. When the progressive disease came to claim their amma, two sisters found a silver lining in her changing behaviour.
A gift in time
Why do we assign some personal milestones more value than others? Perennial bridesmaid DIVYA BALAKRISHNAN demands that we reassess the definition of a 'big day'
MOUNTAIN SPIRIT
A growing cohort of Kashmiri creatives are forging new relationships with the valley by reviving lost art forms, making art out of their bodies and applying ingenious solutions to everyday items.
Didn't do it for the 'gram
Am I marrying for love or for social media? When she found herself spiralling before the big day, SHRADHA SHAHANI had to ask herself the hard question
LA DOLCE VITA
From a Sicily-inspired haldi to walking down the aisle twice for the Muslim and Sikh ceremonies, Malia Taqbeem and Abhay Dhaliwal's Italian wedding was the perfect missing piece to complete their serendipitous love story
