FASHION’S MAGIC IS TRADITIONALLY SPUN OUT OF THREADS AND TEXTILES. Now, technology creates new ways of fashion storytelling (and selling), thanks to the buzzwords of the moment: Web3 and the Metaverse.
But buzzwords they may be, several brands have already jumped on the investment wagon and explored the digital space in both creative and commercial ways. Gucci has successfully released Web3 products in the virtual Roblox universe, while Nike has engaged creators through a collaborative Air Force 1 design contest in their .SWOOSH Web3 community.
And it is not only limited to contemporary brands, as digital Web3 engagements are more so curiouser to centuries-old heritage names seeking relevance to a younger generation. Tiffany & Co, for instance, launched its first collection linking NFTs (Non-Fungible Tokens) and fine jewelry that sold out in 20 minutes.
Creative innovation and challenging norms have always been the moving force of fashion, so it’s no surprise that the industry is taking a step into this space, whether through virtual showrooms or cosmetic try-ons.
The buzzwords now, the norms of tomorrow. Well, that’s what the world of fashion is betting on.
This story is from the September 2023 - Anniversary Issue edition of Vogue Philippines.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the September 2023 - Anniversary Issue edition of Vogue Philippines.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
NEW LIGHT
What does body inclusivity for men look like in 2024? One individual speaks about plus-sized representation, identity and personal style.
rhythm NATION
Choreographer and creative director GIL DULDULAO sees the world in the fusion of dance and music.
SPEED OF LIGHT
In a constantly moving world, how do we capture fleeting moments?
WIND & WAVES
Young inventors LOUIE VILLALON and PATRICK DE GUZMAN want to make a positive impact on the Philippines' energy crisis
THE BLUE PRINT
Fresh off his first runway show, NICOLO PEREZ charts a future in fashion guided by high school sketches and childhood dreams.
HOME coming
The de Vera beach house in Pangasinan is an ode to mother, to lovingly collected objects and the stories they contain.
screen to SOUL
Throughout history, humans have tried to rationalize the meaning behind the ties that bind our relationships.
VISION SEEKER
It's DAVID CASH's metaverse, we're all just living in it.
AUTHENTICALLY ARTificial
Whether you like it or not, AI and Art are now starting to come together. asks the questions in all our minds.
how are YOU?
The answer to this often-loaded question lies in science-based strategies designed to help us understand ourselves better.