Perhaps no brand at Watches and Wonders Geneva had so triumphant a return as Cartier. After leading a small group of brands out of BaselWorld in 1991, it now gets to tell a bunch of Swiss watchmaking bog boys “I told you so,” which must feel awesome. Nevertheless, it is the first watch show in a long time that Cartier could not dominate by sheer force of will, and an unassailable number of novelties, but the brand had no problem commanding attention. You will no doubt have heard and seen reports on the Tank Chinoise, and we will get there (in a coming issue). For now, the temporal delights of the Cartier Masse Mystérieuse beckon because this is not a story about Cartier and watch shows in Geneva.
This story is from the Summer 2022 edition of World of Watches.
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This story is from the Summer 2022 edition of World of Watches.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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