for Salone del Mobile in April, B&B Italia described its presentation as an 'anthology' that, in part, revisited the brand's historic collections while also launching new pieces, including those pictured on this page. We spoke to CEO Demetrio Apolloni (right) to find out more.
With your recent show in mind, why is it important to look back as well as forwards - at design?
The title of B&B Italia's presentation was The Collection. Our goal was to trace the path of the brand's designs, including the heritage made up of records, innovation and projects that have often revolutionised the concept of living. Alongside new products, we displayed some of the most distinctive creations.
This story is from the August 2024 edition of Living Etc UK.
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This story is from the August 2024 edition of Living Etc UK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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