How has online access to mutual funds impacted the interaction between investors and your business? Looking ahead over the next decade, how do you expect this to evolve?
Online access and delivery of mutual funds have meant that, as an AMC, we are always on our heels. The interactions are not only around awareness about mutual funds, products and solutions but also about the overall user experience. Because this space (AMC + aggregators) is so crowded, giving an elevated investor experience has become a key to new client acquisition as well as to the retention of the existing client base. Digital experience is now an integral part of the overall customer experience and user experience. Going forward, we believe that the investors and partners will demand more and more from the AMCs in terms of overall digital experience.
How have the above changes impacted distributors of different sizes and types?
Denne historien er fra September 2023-utgaven av Mutual Fund Insight.
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Denne historien er fra September 2023-utgaven av Mutual Fund Insight.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
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'Since Sahi Hai drive launch, industry has grown over twofold'
The AMC’s marketing and corporate communication head also lauds MFCentral and MF Utility
'Earlier, not many knew of mutual funds; now SIP is a verb'
The CMO also explains how 4G, fintechs have elevated mutual funds’ reach
'MFCentral is the most impressive of online platforms'
Shah says though passive funds are growing, there’s a long road ahead
'Fintechs are driving mass financial inclusion'
Shah also lauds the pace at which distributors have embraced technology
'A Maldives tour guide knew of the Mutual Fund Sahi Hai drive'
Interaction with Edelweiss’s senior VP and head of products and marketing
'More distributors will come to MFCentral, MF Utility'
Goyal feels they can grow their business five times, 10 times with tech
'The size of passive funds has grown 36 per cent in a year'
Parija explains how mutual funds have gained traction
Tomorrow, and tomorrow, and tomorrow...
There are a total of about 1.1 lakh crores of rupees invested in India’s mutual funds and the number of investors is now about 12 crore
