SINCE THE BRAND’S INCEPTION IN 1994, Bell & Ross has proudly been the ultimate reference in the field of aviation watches by meeting the demands of professional users in extreme conditions. Its design codes are inspired by aircraft cockpits and aeronautical instruments, guided by four main principles: legibility, functionality, precision and reliability.
The BR 01 made its debut in 2005 with an imposing 46mm case. In 2006, the 42mm model, namely BR 03, was launched to great success. The BR 03 became an icon in Bell & Ross’ history and has since turned into a benchmark in the world of professional aviation watches. The epitome of refinement and good taste, the BR 03 also embodies the Bell & Ross identity and style with its legendary “circle within a square, held by four screws” that is reminiscent of the silhouette of cockpit clocks.
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