Is brand building a luxury cut out only for companies having the means and medium to deploy top class advertising agencies? Wouldn't it be amazing, if smaller companies, start-ups or SME's also implement world class advertising and marketing without compromise even though they may not have a hefty ad budget? And if you are a company who is passionate about building your brand image like the best would do, then she is just the maestro you need to get in touch with. She is passionate about building brands and bringing innovative concepts to life, but her heart lies in translating social ideas and concepts into well-known brands that help harness India's immense potential for growth. She strongly believes that brands have the power to influence change, and is committed to help brands that impact social change.
TZP is so proud to present the BRANDIMUS MAXIMUS STORY OF THE MONTH - Shalini Sharma, Renowned Brand Strategist and Founder of Taurus Inc, one of the most trusted names in the advertising and marketing industry. Over the last 27 years, Taurus Inc. has transformed the image of a roster of brands across the industry with miraculous success. In a world laden with advertising agencies clawing with their fingernails for success, how did she do it? Listen to her in an awe inspiring interview taken by Sudarshan Ramakrishna Chetlur - the renowned brand building expert. Read now and get inspired!
TZP: When did you start your business?
SS: September 1996
TZP:What prompted you to get into this business?
This story is from the August 2024 edition of Taare Zameen Par.
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This story is from the August 2024 edition of Taare Zameen Par.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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Vineeta Singh
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