This festival season, a digital gold rush has descended on the financial technology (fintech) sector, with companies rolling out new ways for users to invest in gold through micro-purchases and even systematic investment plans (SIPs) for regular savings.
Major fintech platforms — PhonePe, Paytm, Amazon Pay, MobiKwik, BharatPe, and others — are offering special deals to drive interest in digital gold investments during Diwali. Paytm, for instance, allows users to invest in gold digitally with a minimum entry of just ₹1.
Across platforms, users can set up recurring investments via daily or monthly SIP options, making it easy to grow their digital gold holdings over time.
The low ticket sizes have enabled firms to strengthen their presence in this space.
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