What are your priorities with JioStar? We deliver the largest share of audiences on TV (110 channels such as Colors and Star Plus, 32 per cent viewership) and digital (Disney+Hotstar and JioCinema offer the second-largest audience after YouTube) every day. There are a lot of things that are working very well and my topmost priority is to not spoil them.
But in a country with 800-850 million mobile customers, if you (the whole streaming business) have 50-70 million subscribers, then there is a whole world to cover over there. Also, streaming content is still designed for a very elite segment. In a country of 1.5 billion people, if several hundred million people are not coming to your platform every night, then there is a problem. I'm not talking about Instagram, YouTube, and Google but the other premium services. It's a huge opportunity that needs creativity and technological innovation.
Finally, there is a narrative that has got built and accepted that TV is dead. It has become self-fulfilling. Every day you say it's dead and you don't feed it. And since you don't feed it, it is going to die.
This story is from the November 22, 2024 edition of Business Standard.
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This story is from the November 22, 2024 edition of Business Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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