Labour are set to include the breakfast favourite in their forthcoming TV advertising ban.Health Secretary Wes Streeting unveiled details of his plan yesterday, which will prevent unhealthy foods from being promoted on TV or social media.While the ban targets dishes commonly perceived as unhealthy, such as chips and pizza, it will also include muesli, granola, porridge oats and Greek yoghurt, it was said.But sausage rolls, pork pies and pasties will still be legal to advertise to children on TV, as savoury pastries have a blanket exemption from the amount of sugar they can contain.Reform MP Richard Tice slammed the plan. He said: "This is an outrageous assault on the most delicious Scottish oats, and it has become a porridge tax."Chris Snowdon, of the Institute of Economic Affairs, said: "This is the most preposterous, puritanical government meddling and shows that this policy was never about so-called 'junk food' at all." Mr Streeting said: "Obesity robs our kids of the best possible start in life, sets them up for a lifetime of health problems and costs the NHS billions."This Government is taking action to end the targeting of junk food ads at kids, across both TV and online."

Now nanny state wants to class porridge as junk food

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.