POP megastar Taylor Swift's summer tour is predicted to give Britain's flagging economy a near £1billion boost.
Analysis by Barclays suggests Swifties will spend an average £848 to see their idol at one of the 15 UK dates on the Eras tour this year.
As well as gig tickets, fans are expected to shell out on everything from restaurants and hotels to merchandise and outfits.
Barclays estimates that, altogether, this could amount to a £997m injection into the economy.
This story is from the May 15, 2024 edition of Daily Mirror UK.
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This story is from the May 15, 2024 edition of Daily Mirror UK.
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