TAYLOR MADE INTO DEEPFAKE SCAMS
Daily Mirror UK|December 11, 2024
Singer among stars used by crooks to defraud
GRAHAM HISCOTT
TAYLOR MADE INTO DEEPFAKE SCAMS

TAYLOR Swift, Holly Willoughby and Elon Musk are among celebrities unknowingly exploited in deepfake video scams this year, says consumer group Which?.

A fake version of money expert Martin Lewis also featured in videos in which high-profile people appear to promote investments.

The stars knew nothing about it, as criminals used AI to generate their image and voice.

A report from identity verification company Onfido revealed a deepfake attempt happened every five minutes this year, with a 3,000% yearon-year increase in the volume of attempts in 2022 and 2023.

This story is from the December 11, 2024 edition of Daily Mirror UK.

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This story is from the December 11, 2024 edition of Daily Mirror UK.

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