TORY leadership hopeful James Cleverly admitted yesterday his party needs to be a bit less odd.
And the ex-Home Secretary told the faithful he was bestplaced to rebuild the party after its worst-ever election loss.
He said: "Let's be enthusiastic, relatable, positive, optimistic... let's be more normal.
"Let's sell the benefits of conservatism with a smile."
It came as he and rivals Kemi Badenoch, Robert Jenrick and Tom Tugendhat made pitches ahead of the knockout stages of the leadership fight next week.
This story is from the October 03, 2024 edition of Daily Mirror UK.
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This story is from the October 03, 2024 edition of Daily Mirror UK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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