SIR Paul McCartney has revealed the iconic Beatles' Sgt Pepper look was inspired by a band he saw at Butlin's.
The 81-year-old music legend had been fascinated by groups in matching outfits since a childhood trip to the holiday camp.
So when he, John Lennon, George Harrison and Ringo Starr wanted to a new direction for 1967 album Sgt Pepper's Lonely Hearts Club Band, he thought of Butlin's.
Sir Paul said: "This frock coat uniform look, with the little epaulets, it's very Beatley. I always had an interest in that. This had come from an experience I'd had when I was 11 in Butlin's, seeing this group wear identical clothes.
"They won the talent contest, and I still have a really crystal clear image of them walking to the pool and they were in grey crew neck sweaters, tartan flat caps and tartan shorts. Each with a rolled towel under the arm, all five."
Speaking on his A Life in Lyrics podcast, he said he was the driving force behind Sgt Pepper.
Sir Paul admitted: "It was probably me pushing that sergeant, military, epaulet. It's somewhat theatrical."

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.