BRITS are shunning soap and are smellier than they were five years ago.Sales of soap bars have slumped by 15% and liquid soap numbers have also dropped by 13% since 2019.The amount of shampoo bottles flogged in the same fiveyear time period - 2018/19 compared to 2023/24 - is down 10%. And toothpaste sales fell by 4% in that time.All of which makes us 11% smellier than we were in 2019, the study by market research gurus Kantar said.The poll found more Brits no longer seemed "to care" about personal hygiene.Psychologist Barbara Santini, from Oxford University, said the Covid pandemic changed our thinking when it comes to scrubbing up.She said: "The pandemic has profoundly influenced our daily behaviour, particularly in personal hygiene."There's the psychological impact of it, the work-from-home paradigm, change in social norms, plus economic considerations." She added: "Office environments necessitate a certain level of grooming.With the home becoming the new workplace, the pressure to maintain these standards has lessened."Comfortable clothing, such as pyjamas, has become the norm, leading to a more relaxed attitude towards grooming." Thomas Bonner, 45, from Edinburgh, said he "couldn't be bothered" showering every day as he worked from home three days a week.

Brits whiff 11% worse

1145,101,527,831,1672,2126

Vanity Fair US

THE GE NERAL

Architectural Digest US

HELLA, YES

BAD FAITH

Boys and THEIR TOYS

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CHARM SCHOOL

FUNNY BUSINESS

A House Divided

VANITIES

Changed for Good

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Table Talk

BOTH NOW SIDES

shades of eden

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mother nature

THE BILLIONAIRE'S SECRET

BOTH SIDES NOW

Finnish Lines

Party PLANNING

GREEN GODDESS

SEA CHANGE

Earth Tone

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SORRY I'M NOT YOUR CLOWN TODAY

JOY RIDE

EYES WIDE SHUT

HUGO HAMILTON AUTOBAHN

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Daily Star

FOREST HUMP

MCGINN OR OUT

WRECKING BRAWL

NOCHE ABOVE

Not over the Hill

LOOK THE BUSINESS

Trotter is NOT a rotter

BABY REINDEER'S REIGN AT EMMYS

Jackson 5's Tito dies, 70

Bacteria without borders

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.