THE art of small talk is lost with nearly nine in 10 people struggling to start up conversation. A whopping 88% of folk under 40 say they find it “awkward”. The nation’s fear of chatting is so strong 45% have pretended not to see someone they know on the street. And a similar number (40%) look in the opposite direction to stay away from having to chat, according to bus operator First Bus. A third have actively crossed the road to swerve someone, while more than a quarter routinely pretend to be on the phone. Never knowing what to say (56%), feeling self-conscious (41%) and stumbling over the words (36%) are the main concerns about chit-chatting with strangers. Psychologist Dr Tara Quinn-Cirillo said: “We can all make a huge difference through a smile and a quick, ‘Hello’. “I encourage people to reconsider engaging with their community.”

Chat's yer lot

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.