LIDL has unleashed a fizzy festive feud after launching its own version of the CocaCola Christmas truck. The supermarket will drive its 20-tonne lorry – emblazoned with Freeway Cola – to nine UK cities. It hopes to lure in fans by doling out thousands of presents filled with its famed middle aisle items in cities including Hull, Wolverhampton and Southampton. <img src="https://cdn.magzter.com/1583505505/1730942957/articles/N8RM32nta1730961005477/9644794047.jpg" alt="image">One in 10 will also include a golden ticket to win a free festive food shop. Sources at the store said they even coined the catchphrase “Holidays are coming... in under budget”. Lidl’s Joanna Gromer said: “The instantly recognisable and showstopping truck has been created to spread the magic of Christmas.” Its cola will cost 55p for a two- litre bottle while Coke’s equivalent is £1.85. It comes just a day CocaCola announced its truck tour.

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.