CLASSIC aftershave Old Spice is making a comeback.
More than 86 years after launching, the brand is enjoying a resurgence thanks to a trendy revamp.
The Perfume Shop's fragrance expert Paul Benbow&nbsp;told the Daily Star: "Old Spice went through a huge relaunch and they started poking fun at themselves.
"They had the modern man wearing Old Spice in lots of different scenarios.
It was tongue-in-cheek.
"It reignited interest. Old Spice very much still alive. It's definitely got a very loyal following" people's is Old Spice is even becoming a hit with youngsters now.
Paul added: "It gets passed down by family members SO it goes&nbsp;through the generations.
Everybody has their memory of Old Spice!" Paul reckons social media has made it easier than ever to change perception of a product.
He said: "When brands dip off the radar, a little intervention reignites people's awareness of it.
"With social media, you can create lots of excitement that get new generations excited about something."

LET'S ALL SMELL LIKE GRANDAD

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RUBEN'S SO REVVED UP

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