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Heinz&rsquo;s Tomato Ketchup Pasta Sauce contains 10% of the condiment plus tomato puree, vinegar, olive oil, and herbs and spices.
A survey of 2,000 UK consumers for Heinz found that more than half considered it unacceptable to put ketchup on pasta.
But a quarter had no objection to the idea of using it as a sauce, with those most likely to be open to it aged between 18 and 34.
Some 29% have previously tried adding ketchup to their pasta, with 8% doing so regularly and 11% occasionally.
Heinz new ventures director Caio Fontenele said: &ldquo;We&rsquo;ve brought together our Heinz Pasta Sauce and Heinz Tomato Ketchup to give you the pasta sauce we&rsquo;ve all been dreaming of.
&ldquo;While some might say it&rsquo;s ridiculously wrong, we think it&rsquo;s simply ridiculously good.&rdquo;
The limited-edition sauce will be available from October 4 at Tesco supermarkets nationwide and heinztohome.co.uk for four weeks.
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Pasta's playing ketchup

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