HIGH street shops can be saved by live music and roller discos, an expert reckons.
The nation has lost 6,000 storefronts in five years amid the hell of Covid, cost-of-living crisis and business rates.
But skate events, as loved by the Princess of Wales, can attract customers. Samsung executive Annika Bizon said: "You used to go out to the shops and come home for a coffee. Now you&nbsp;go out to have a coffee and come home to shop. People say Gen Z only shop online. They don't.
"They just need an experience to make it relevant. It's all about having some fun."
Annika said her company's research shows an appetite among consumers to return to the high street.
But she claimed, "80% of them are&nbsp;walking out disappointed". She added: "I was in Reading recently and they had a roller disco in the shopping centre.
"It was like a festival. It was buzzing.&nbsp;What would have been an empty retail space was brought to life."
The exec added stores did not need to splash out big money on "fun". She said: "It could be as simple as getting a musician or gaming influencer down."&nbsp;

ROLLING BACK TO HIGH STREET FUN

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