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<p><strong>BRITS are ditching brown sauce, ketchup and mayo for spicier tastes.&nbsp;</strong></p>
<p>Lip-smacking new products are tapping into families&rsquo; growing taste for condiments which pack a punch.</p>
<p>Demand for hot, tangy or peppery sauces is surging with singer Ed Sheeran and TV celebrity chef Hugh Fearnley-Whittingstall being behind high-profile launches of new product ranges in high street supermarkets.</p>
<p>Data from analyst NIQ shows Nando&rsquo;s peri-infused range has grown in popularity by 7.6% and Tabasco&rsquo;s hot sauce range by 15.2%, while&nbsp;Frank&rsquo;s sauce volumes are up 2% in a year.</p>
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<p>But the study found brown sauce is down 8.1%, ketchup 4.5% and mayo 2.2%.</p>
<p>Trade magazine The Grocer said: &ldquo;It is all about the flavour as BBQ and spicy sauces managed to retain volumes while table sauce volumes dipped 4.6%.&rdquo;</p>
<p>Created in partnership with Kraft Heinz, Ed Sheeran&rsquo;s Tingly Ted&rsquo;s brand was introduced in February with the star claiming to use the sauces three times a day while on tour with all sorts of meals.</p>
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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.