LUXURY CAN be sustainable - the new Camry has a fuel efficiency of 25 km/litre.
Luxury can be sensible - it costs ₹48 lakh, 40% less than Mercedes-Benz E-Class.
Luxury can be sensual - take the rear seat, close your eyes, and feel like heaven.
That's the new Camry - so striking that it's distracting. Here's a brief report after driving it over a couple of days around Bengaluru.
What's the Camry?
Toyota's global icon, the Camry has been America's bestselling car for 22 years. It was first launched in India in 2002. This month, the all-new model arrived. Sales in India are about 180 cars every month. There are two variants - Elegance (₹48 lakh), and Sprint (price and deliveries in April next year).
How does it look?
This story is from the December 23, 2024 edition of Financial Express Pune.
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This story is from the December 23, 2024 edition of Financial Express Pune.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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AFTER HOURS
My vision is to transform the company into a multi-brand, multi-category FMCG powerhouse.
Sensible. Sustainable. Sensual
● All the luxury you need, at half the price of a luxury car & two times fuel efficiency
Language of market expansion
● A nascent market is growing on the back of local offerings
