Small packs flood shelves as rural India defies slump
Hindustan Times Amritsar|December 25, 2024
Makers of packaged food to personal care products have ramped up supply of affordable packs and are launching specific brands for rural areas as India's hinterland drives consumption even as urban demand cools.
Suneera Tandon

NEW DELHI: Zydus Wellness Ltd and Dabur India Ltd have intensified marketing in rural areas, prioritizing affordable hair colours, energy drinks and talcum powder.

Godrej Consumer Products Ltd has introduced smaller-sized products of Godrej Expert hair colour, Goodknight incense sticks, and KS deodorants to widen their availability in the rural markets.

This story is from the December 25, 2024 edition of Hindustan Times Amritsar.

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This story is from the December 25, 2024 edition of Hindustan Times Amritsar.

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