If there's one fashion trend that's here to stay, it is that of fashion collaborations—when two brands, usually one larger than the other, come together to create a limited-edition product or a capsule collection. The idea isn't new and can be traced back to when legendary designer Elsa Schiaparelli teamed up with surrealist artist Salvador Dalí in the 1930s, creating pieces like the Lobster Dress, but the constant fusion of often different aesthetics pushes the boundaries of fashion. Like the iconic 2004 Karl Lagerfeld x H&M collaboration that popularized the collab trend.
Among the first Indian designers to partner with an international brand was Manish Arora, who worked with Reebok in 2004. The result was a perfect marriage of high fashion and high-performance athletic wear, ensuring the international fashion industry took note of Arora's exuberance.
This story is from the December 27, 2024 edition of Mint Bangalore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 27, 2024 edition of Mint Bangalore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Do fashion collaborations give both brands an edge?
As more international brands look to partner with Indian creatives, a closer look at what will make these mergers truly meaningful
End the year with music, art
A Mint guide to what's happening in and around your city
Purists Don't Want Bakers To 'Mess' With The Mince Pie
Some Brits believe jazzing up the festive treat, made of dried fruit and pastry, takes away its nostalgic value
How will US federal workers react to the wrath of DOGE?
They face hard choices. The US should heed past advice on reforms
Watch 'Industry': Delve into imaginary trading
This serial does what the film 'Wall Street' did. It reveals how grubby investment banking can be. But it also shows the power of money to bury hatchets and forge unlikely alliances
A manufacturing sector revival is a must to uplift our economy
India requires structural changes that go beyond cosmetic policy tweaks to address the real issues
Bridging the Insurance Gap for India's Self-Employed with Tech Solutions
Self-employed people struggle to access term insurance and other financial protections
CFA or CFP: What's Right for Your Financial Career Goal?
Exploring the career paths of CFA and CFP aspirants from diverse professional backgrounds
Simhavalokana 2024: What Mr. Market Taught
Step into the shoes of an investor to understand the thrills (and surprises) a roaring bull market churns out
Hospital room rent caps: How dual policies can affect claims?
My corporate insurance policy includes a room rent cap for hospital stays, while my individual insurance policy does not. Will staying in a higher-category room affect my claim?
