With design DNA made up of rich craftsmanship, hand-woven textiles, and impeccable weaving, Osaa by Adarsh has mastered the art of capturing the brilliance of Indian wedding couture.
Read along as Adarsh Makharia, the master couturier, delves into his journey in the ever-evolving industry, all while keeping the brand's signature elements intact.
FL: What has been the most rewarding experience so far in your journey as a designer?
AM: The most rewarding experience for me as a designer is each bride's emotions and connection when she wears one of our lehengas for her special day. Seeing her joy and aspiration fulfilled, the mothers getting teary-eyed, these moments are the most humbling and rewarding of all.
This story is from the December 15, 2024 edition of The Free Press Journal.
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This story is from the December 15, 2024 edition of The Free Press Journal.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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