Once persuaded to adopt a slightly more casual dress code, however, the older workers became valued employees.
Lyndsey Simpson, of consultancy-cum-campaign group 55/Redefined, had worked with Canada Life to tackle persistent recruitment challenges, by turning to a neglected talent pool: local fiftysomethings looking to change jobs or return to the workforce after a break.
"The first block was the hiring managers. They would say: 'Why am I looking at the CV of someone who's been a taxi driver for 30 years?'" she said. But Simpson said: "If you can train a 21-year-old, you can train someone in this age group. And once you get intergenerational teams, that's when the magic happens."
Despite the success of experiments like this, the hiring managers' initial reticence is backed up by recent research for the website Totaljobs that suggested 46% of recruiters believe a 57-year-old candidate would be "too old" to hire.
This story is from the October 28, 2024 edition of The Guardian.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October 28, 2024 edition of The Guardian.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
New year refresh A month-by-month guide to sorting out your finances
Rupert Jones and Hilary Osborne offer a checklist of the vital tasks you need to tackle throughout the year, from filing your tax return to making the most of your holiday cash
Lost in music How Britain's clubs are disappearing fast - and why they are worth rescuing
When the patrons of Watford's Przym nightclub celebrated New Year's Eve a year ago, they were marking the end of an era - or rather, seven eras.
Nissan shares down 15% as investors react to plan for merger
Shares in the Japanese carmaker Nissan have taken their biggest fall since August's stock market sell-off, as investors turned their attention to the company's planned tie-up with domestic rivals Honda and Mitsubishi.
Climbing out of trouble? Rise in share price suggests BA's turbulent days may be over
It's been a long and turbulent time since anyone used British Airways' old slogan \"the world's favourite airline\" with a straight face.
North-south divide flips as EU's periphery beats core economies
The European Central Bank is facing a tough balancing act in 2025, trying to navigate a reversal of fortunes in eurozone economies as the hardest-hit nations of the 2010s debt crisis outperform the traditional core.
Number of retailers on the brink of collapse up by 25%
Footfall levels up 18% on Christmas Eve compared with last year.
London-listed mining company halts operations in Mozambique
The London-listed mining company Gemfields said yesterday it had temporarily halted its ruby mining operation in Mozambique after groups \"took advantage\" of political unrest to attempt to invade and set fire to its site, resulting in two deaths.
Aid convoy reaches besieged area of Sudanese capital
An aid convoy has reached a besieged area of Khartoum for the first time since Sudan's civil war broke out in April 2023, bringing food and medicines in a country where half of the people are at risk of starvation.
Mexico The mayor who turned wasteland into a utopia
Mexico City's mayor, Clara Brugada, has never been afraid to court controversy and has taken some imaginative steps in her efforts to undo decades of economic and cultural inequality.
Crisis on cat island On Aoshima, is time finally running out for human and feline inhabitants?
The reason for Aoshima's nickname is clear before we set foot on the island.
