Broadcaster's South India focus to bolster ILT20 viewership
The Morning Standard|November 09, 2024
WITH the third season of the International League T20, which is scheduled to be played in January 2025, a top official of the official broadcasters said that they will be focusing on the viewership base in South India for the growth of the league.
GOMESH S
Broadcaster's South India focus to bolster ILT20 viewership

The official broadcaster of the league has decided to telecast it on their 15 linear channels, of which about five or six are from the southern part of the country. In a conversation with this daily on Friday, Ashish Sehgal, Head of the Integrated Advertisement Revenue, Zee Entertainment Enterprises Ltd, said that South India becomes prominent in their strategy with the linear television viewership the region boasts.

He also gives insight into how TV viewership is still the medium of choice in South India.

この記事は The Morning Standard の November 09, 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は The Morning Standard の November 09, 2024 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

THE MORNING STANDARDのその他の記事すべて表示
The Morning Standard

Sangita's double strike helps India win in ACT

YOUNG striker Sangita Kumari scored a brace as defending champions India defeated Malaysia 4-0 to open their campaign at the women's Asian Champions Trophy hockey tournament on a confident note on Monday.

time-read
1 min  |
November 12, 2024
GAMBHIR TIME DOWN UNDER
The Morning Standard

GAMBHIR TIME DOWN UNDER

In coach's biggest assignment since taking over, results may decide direction of India team

time-read
3 分  |
November 12, 2024
PCB to write to ICC seeking clarifications on Champions Trophy
The Morning Standard

PCB to write to ICC seeking clarifications on Champions Trophy

GIVEN the recent developments with regard to the 2025 Champions Trophy, hosts Pakistan Cricket Board (PCB) is going to write to the International Cricket Board (ICC) seeking clarity over the situation.

time-read
2 分  |
November 12, 2024
Aravindh Chithambaram: Grand Master of Chennai
The Morning Standard

Aravindh Chithambaram: Grand Master of Chennai

ARAVINDH Chithambaram is a pessimist by nature. When he was being driven to the Anna Centenary Library before the opening round of the Chennai Grand Masters last Tuesday, the 25-year-old had only thought running through his mind.

time-read
2 分  |
November 12, 2024
ATP Finals: Ruud beats Alcaraz
The Morning Standard

ATP Finals: Ruud beats Alcaraz

NORWAY'S Casper Ruud eased to a straight-sets victory over Carlos Alcaraz on Monday as the Spanish star's bid for a maiden ATP Finals title got off to a poor start.

time-read
1 min  |
November 12, 2024
Hit by absence of injured Yamal, Barcelona lose to Sociedad
The Morning Standard

Hit by absence of injured Yamal, Barcelona lose to Sociedad

MISSING injured Lamine Yamal, Barcelona saw their seven-game winning run come to an end with a 1-0 loss at Real Sociedad in the Spanish league.

time-read
1 min  |
November 12, 2024
Will Trump's win force India to rejig corp tax?
The Morning Standard

Will Trump's win force India to rejig corp tax?

Experts say dynamics of tax rates are complex and influenced by factors beyond mere comparison with US rates

time-read
2 分  |
November 12, 2024
The Morning Standard

BoI profit soars 63% on better asset quality

IMPROVEMENT in asset quality and non-interest income boosted bottomline of state-run Bank of India by 63% to ₹2,374 crore.

time-read
1 min  |
November 12, 2024
The Morning Standard

Zomato, Swiggy say complying with CCI rules

AMID a CCI investigation into anti-competitive practices, Zomato has emphasised its adherence to competition laws, while competitor Swiggy has affirmed its dedication to following local regulations.

time-read
1 min  |
November 12, 2024
The Morning Standard

Net equity fund inflows surge to ₹41,000 cr in Oct

RECORD inflows into open-ended equity mutual funds, which surged 21.7% on a month-on-month basis in October at ₹41,887 crore, made it the 44th month of positive inflows.

time-read
1 min  |
November 12, 2024