Go Unlimited with Magzter GOLD
Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just
Try GOLD - Free
Broadcaster's South India focus to bolster ILT20 viewership
The Morning Standard
|November 09, 2024
WITH the third season of the International League T20, which is scheduled to be played in January 2025, a top official of the official broadcasters said that they will be focusing on the viewership base in South India for the growth of the league.
The official broadcaster of the league has decided to telecast it on their 15 linear channels, of which about five or six are from the southern part of the country. In a conversation with this daily on Friday, Ashish Sehgal, Head of the Integrated Advertisement Revenue, Zee Entertainment Enterprises Ltd, said that South India becomes prominent in their strategy with the linear television viewership the region boasts.
He also gives insight into how TV viewership is still the medium of choice in South India.
This story is from the November 09, 2024 edition of The Morning Standard.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM The Morning Standard
The Morning Standard
Lebanon and Israel meet again in Washington as truce hangs in balance
LEBANON and Israel were set to begin a second session of direct talks in Washington on Thursday to discuss the possibility of extending a truce between Israel and the Hezbollah militant group and plans for future negotiations between the two neighbours with a long history of hostile relations.
1 min
April 24, 2026
The Morning Standard
Mane of the Match!
Whether its Virat Kohli's adventurous streak, KL Rahul's sharp bearded look or Krunal Pandya's bold cornrows hairdo during a recent RCB match...celebrity hairstylist Aalim Hakim reveals behind-thescenes of styling cricketers
2 mins
April 24, 2026
The Morning Standard
Meena confesses, ‘robbery main motive’
Kailash Hills rape, murder accused says he killed victim as he needed fingerprints to open locker to steal money
2 mins
April 24, 2026
The Morning Standard
Cracker unit blast shadow over Thrissur Pooram, no fireworks
KERALA’S cultural capital, which was ina festive mood until Tuesday, when the blast at a firecracker making unit killed 14 people, is now in a mourning.
1 min
April 24, 2026
The Morning Standard
Man City go top of PL, Burnley relegated
MANCHESTER City edged ahead of Arsenal at the top of the Premier League as a 1-0 victory at Turf Moor condemned Burnley to relegation on Wednesday.
1 min
April 24, 2026
The Morning Standard
GULF NATIONS CAUGHT IN TRAP OF THEIR OWN
The future of Gulf economies will depend on the geopolitical choices they are facing at the moment. With decades of hypocrisy unpeeled in weeks, no choice will be without severe consequences
4 mins
April 24, 2026
The Morning Standard
MCD orders survey on misuse of properties
THE MCD has directed zonal deputy commissioners to conduct a time-bound survey to identify residential premises being used for commercial and other non-residential purposes The April 20 order follows directions from the Supreme Court, which asked municipal bodies in capital cities to carry out detailed inquiries and submit verified findings.
1 min
April 24, 2026
The Morning Standard
David by name, Goliath by nature
Royal Challengers Bengaluru’s principal finisher from Australia, who has already had an outstanding start to the season, gives a glimpse into his methods and techniques
3 mins
April 24, 2026
The Morning Standard
France scraps transit visa for Indian nationals
INDIANS transiting through French airports in the mainland European territory will no longer require an airport transit visa, as France has made the exemption operational.
1 mins
April 24, 2026
The Morning Standard
Decoding 'historic' turnout
Sanitisation of poll roll under SIR may have contributed to 11.54% jump in voting percentage
2 mins
April 24, 2026
Listen
Translate
Change font size