Been anywhere near the internet recently? Then you may feel like you’ve had enough of Barbie already. A ruthlessly efficient marketing campaign has involved over 100 brand collaborations and a barrage of viral memes, and even an Airbnb listing for Barbie’s Dreamhouse.
But toymakers-turned-film producers Mattel have saved their smartest move for the big screen.
This story is from the July 23, 2023 edition of The Sunday Mirror.
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This story is from the July 23, 2023 edition of The Sunday Mirror.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
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