CAMPAIGNERS are leaping in fury over plans to sell 3Dprinted "salmon" in UK stores.
Austrian company Revo Foods aims to expand sales of lab-grown fake fish following successful trials in selected vegan outlets.
It has interest from two big chains and will also sell its product "The Filet - Inspired by Salmon" online from October 1.
Revo says it creates its fillets, &euro;6.99 (&pound;6) each in Europe, by integrating fats into a "fibrous protein matrix", producing the "typical flakiness and juicy fibres of fish fillets". The main ingredient is a mycoprotein made from fungi.
The salmon industry - worth &pound;766million to the Scottish economy alone - is up in arms.
Salmon Scotland said: "Scottish salmon can only be raised in the cold, fast-moving waters of the north Atlantic, it can't be replicated in the lab." Campaign group Love British Food said it hoped shoppers "will support British-made products, not an Austrian one".
It added: "[Just as] important is the need to nip the labelling lie in the bud, before this 3D food market develops further products.
"Naming a product salmon when it is not is misleading.
Revo said: "There is a big opportunity to convince UK consumers to switch to a more sustainable diet as more people care about sustainability and overfishing."

SOMETHING FISHY ABOUT 3D DINNER

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.