IHG Hotels and Resorts has had a great growth momentum in India and has ambitious expansion plans to continue to grow their portfolio across all brand segments. With nearly 50 hotels in the pipeline, IHG aims to double its operating portfolio within the next five years. The development pipeline includes renowned brands such as InterContinental Hotels and Resorts, Crowne Plaza, voco, Holiday Inn, Holiday Inn Express, and Staybridge Suites, reflecting their strategic focus on meeting the increasing demand for branded accommodations across India and providing diverse hospitality experiences to travellers with varying needs. Beyond established destinations, IHG is also targeting high-growth secondary markets while reinvigorating its footing in popular tourist destinations.
Ambitious Growth and Expansion Strategy
In 2023, IHG embarked on a growth trajectory by introducing their global lifestyle brand voco to India and opening Six Senses Vana in Dehradun, Uttarakhand.
Additionally, they have observed a notable surge in demand for premium hospitality experiences, and therefore, their owners are also readily partnering with them to bring premium brands to the Indian market.
IHG has responded to this demand by opening the first voco hotel in Jim Corbett recently, along with four more signings in Gurugram, Amritsar, Mumbai, and Goa.
The brand has received a phenomenal response and is getting a lot of interest from investors. Their strategy to expand premium brands includes the signing of Crowne Plaza in Chandigarh Zirakpur and Dehradun. They are also expanding their Holiday Inn brand family with signings in Amritsar, Kasauli, Zirakpur, Chennai, Guwahati, and Karjat.
This story is from the TTJ June 2024 edition of Travel Trade Journal.
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This story is from the TTJ June 2024 edition of Travel Trade Journal.
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